<\/p>\n
Meta\u2019s Threads app has struggled to gain market share from its larger rival, X, despite a promising launch that quickly garnered 100 million signups. But, how the platforms combat misinformation about the conflict between Israel and Hamas could become a tipping point in boosting Threads\u2019s traction.<\/p>\n Twitter has a chance to benefit Threads<\/p>\n <\/fbs-accordion>Getty Images<\/small><\/figcaption><\/figure>\n The search results I found for the Gaza Conflict were a comparison of several key words.<\/p>\n On X, the results in the \u201cTop\u201d tab were all posts from individuals with no apparent credentials and no more than a few thousand followers. All of these posts had a political bent, some supporting Hamas and others detailing Hamas atrocities. These posts are stuffed full of hashtags that may be misspelled to make them more discoverable and shareable.<\/p>\n Notably absent among these \u201ctop\u201d results were posts from major news organizations, recognizable journalists, or actual political leaders.<\/p>\n Mark Cuban, billionaire entrepreneur and the most internet-savvy Shark Tank star, said on Threads, \u201cTwitter is a cesspool of misinformation on Israel\/Gaza.\u201d<\/p>\n This statement was a good match for my experience. Most of the posts that I read were biased, promoting a particular point of view with no credible source to back up their claims. Others have deemed some videos to be altered.<\/p>\n Further diminishing the impact of links to news stories is Musk\u2019s removal of headlines from posts. A link to an article on another site now shows an article image with the domain watermark, but without a headline. Since it looks nearly identical to an image post that doesn\u2019t link to external content, it\u2019s not evident that clicking the photo will lead to a full story. Musk claims that this was done to make posts look better, but the end result is fewer people clicking on external links.<\/p>\n When searching for Gaza on Threads, you’ll find results from The Washington Post and various news outlets and journalists, including Reuters, Sky News and CNN. These results often linked to more detailed coverage of the topic.<\/p>\n The search results can be filtered to show posts made by specific members. The majority of these posts are thoughtful and considerate, no matter what opinion the poster has on the Gaza conflict. There was no obvious misinformation, or language that would be considered extreme.<\/p>\n Threads does not have hashtags. Therefore, there are no hashtags on any of the posts. While theoretically one could stuff a Threads posts with keywords, it\u2019s not clear whether that would improve its discoverability. No keyword-stuffed threads appeared in my search.<\/p>\n If X became a street fight, Threads looks more like a quiet reception or networking occasion.<\/p>\n If more users become disillusioned with Twitter\u2019s combative environment and abundance of unreliable information, Threads could have an influx of new users.<\/p>\n The current trend in the industry is not very encouraging. According to Similarweb, in September Threads.net had just 45 million visits compared to nearly 6 billion for Twitter.com, X\u2019s primary domain. There was one bright spot in the Web data for Threads: their visits rose by 5% from the preceding month while Twitter\u2019s dropped 8%.<\/p>\n The differences in app usage are significant. Similarweb\u2019s Top Apps list shows X as #4 in usage vs. Threads at #7, up one spot from the previous month. Threads has a higher download ranking than X, at #4 vs.#6.<\/p>\n It is because of the network effect that Threads remains far behind X. More people using the app means more engagement for other users. A user who posts repeatedly and receives no comments or likes may decide to stop using or checking the app. If a user receives a lot of feedback, they are likely to increase their usage. At the moment, Threads doesn\u2019t have the number of very active users to produce engagement like X does.<\/p>\n Threads\u2019s growth has also been held back by its lack of features. The app’s web version was not available for over a month. There are few sharing options. You can share this article on X with a click on the icon near the top, but to share on Threads you\u2019ll have to copy the article URL and paste it into the app or website. I can embed a tweet (or, more precisely, an X post) in this article, but Threads doesn\u2019t yet permit that. Other technical restrictions make it difficult to share Threads content with others or even photos.<\/p>\n Reportedly, Threads will soon introduce a trending topics feature like X\u2019s. It will allow users to stay up-to-date with the latest news, and the most popular topics. This is likely to increase the time they spend on the website or app.<\/p>\n The downside of this feature is the risk to Threads\u2019s congenial environment. Users hijack keywords or hashtags to create unrelated content.<\/p>\n Currently, neither X\u2019s algorithm nor moderation seems to be able to control the spam or ban the users responsible for it. Apparently, Musk\u2019s quest for better post aesthetics hasn\u2019t found posts that contain multiple lines of blue-linked spammy hashtags as unattractive as a linked article headline.<\/p>\n X appears to be particularly vulnerable right now. Spam and negativity are on the rise. Changes, from renaming to \u201cX\u201d to dropping article headlines, are made at the Musk\u2019s whim rather than because users wanted them.<\/p>\n To overcome X\u2019s considerable network advantage, Threads must keep rolling out improvements to the user experience. Threads must make external sharing as easy as Facebook or X. It must be very easy to discover content and other users. Simple changes, such as the clipboard image uploading feature, will encourage users to add more content.<\/p>\n The most important thing for Threads is to keep its uniqueness: an environment free of spam, misinformation, and hostility. Threads needs to be a place that is truly different when users are tired of partisan yelling. Both the current Gaza Conflict and the U.S. Presidential Election offer an opportunity to differentiate the applications.<\/p>\n<\/div>\nThe User Experience on X<\/h2>\n
News Discovery Limited<\/h2>\n
Contrast of the Threads<\/h2>\n
Are Threads a good way to gain market share?<\/h2>\n
Why Isn\u2019t Threads Growing Faster?<\/h2>\n
What are the current topics?<\/h2>\n
The Success of Threads<\/h2>\n