{"id":42540,"date":"2023-07-29T00:20:47","date_gmt":"2023-07-29T04:20:47","guid":{"rendered":"https:\/\/socialmediaexplorer.com\/content-sections\/news-and-noise\/san-francisco-investigating-giant-x-installed-at-twitter-hq\/"},"modified":"2023-07-29T00:21:22","modified_gmt":"2023-07-29T04:21:22","slug":"san-francisco-investigating-giant-x-installed-at-twitter-hq","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/content-sections\/news-and-noise\/san-francisco-investigating-giant-x-installed-at-twitter-hq\/","title":{"rendered":"San Francisco Investigating Giant X Installed At Twitter HQ"},"content":{"rendered":"<p><\/p>\n<div>\n<figure class=\"embed-base image-embed embed-0\" role=\"presentation\"><figcaption><fbs-accordion class=\"expandable\" current=\"-1\"><\/p>\n<p class=\"color-body light-text\">Twitter&#8217;s headquarters is getting a new look. The company is rebranding itself as Twitter. <span class=\"plus\" data-ga-track=\"caption expand\">&#8230; [+]<\/span><span class=\"expanded-caption\">(Photo by Julie JAMMOT \/ AFP) Photo by Julie JAMMOT \/ AFP (Photo JULIE JAMMOT\/AFP\/Getty Images).<\/span><\/p>\n<p><\/fbs-accordion><small>AFP via Getty Images<\/small><\/figcaption><\/figure>\n<p>The city of San Francisco is investigating the gigantic X sign installed at Twitter\u2019s headquarters, according to a new report from the Associated Press. The X first appeared on Friday following a week when the site\u2019s owner, Elon Musk, has made a concerted effort to get rid of the Twitter brand in as many areas as possible.<\/p>\n<p>Any new signs require a permit for both safety and design reasons, according to the Associated Press, which quotes Patrick Hannan, a spokesperson for San Francisco\u2019s Department of Building Inspection.<\/p>\n<p>\u201cPlanning review and approval is also necessary for the installation of this sign. The city is opening a complaint and initiating an investigation,\u201d Hannan told the AP over email.<\/p>\n<p>Workers who tried to remove the Twitter sign at the company\u2019s San Francisco headquarters earlier this week were shut down by police, leaving just the \u201cER\u201d portion of the word Twitter. More recent photos, like the one below, appear to show that the blue bird and all the letters in \u201cTwitter\u201d have been removed on at least one side of the building. On the other side, the only thing missing is the R. The blue bird remains.<\/p>\n<figure class=\"embed-base image-embed embed-1\" role=\"presentation\"><figcaption><fbs-accordion class=\"expandable\" current=\"-1\"><\/p>\n<p class=\"color-body light-text\">Twitter is rebranding itself as Twitter and a new sign, the X is on top of its headquarters. <span class=\"plus\" data-ga-track=\"caption expand\">&#8230; [+]<\/span><span class=\"expanded-caption\">San Francisco 28 July 2023, &#8220;X&#8221;. Elon Musk replaced the Twitter logo with a white &#8220;X&#8221; on July 24,2023. The tycoon is accelerating his efforts to turn around the struggling social media giant. Musk and Linda Yaccarino, the new CEO of the company, announced the brand rebranding in July 2023. It was the biggest shock since Musk took over Twitter 9 months earlier. Photo by Julie JAMMOT \/ AFP<\/span><\/p>\n<p><\/fbs-accordion><small>AFP via Getty Images<\/small><\/figcaption><\/figure>\n<p><fbs-ad position=\"inread\" progressive=\"\" ad-id=\"article-0-inread\" aria-hidden=\"true\" role=\"presentation\"\/><\/p>\n<p>Musk believes his rebrand of the company will make X, \u201cthe most powerful brand on Earth,\u201d though there are plenty of skeptics who question the wisdom of getting rid of the Twitter brand. Twitter, founded in San Francisco 2006, has inspired countless imitations. Musk bought the company for $44 billion in October 2022, but tried to pull out.<\/p>\n<p>Bloomberg News recently estimated that getting rid of the Twitter brand likely wipes anywhere from $4 billion to $20 billion off the company\u2019s value. That\u2019s significant when you take into account a valuation from Fidelity back in May that estimated Twitter is only worth about $15 billion after the drastic changes Musk has made to the company.<\/p>\n<p>Musk is a controversial figure since purchasing Twitter. He has defended racist comments from Scott Adams of Dilbert and promoted anti-trans activists Matt Walsh whose hateful documentary. <em>What is a Woman?<\/em>Musk posted the whole thing on Twitter.<\/p>\n<p>Major advertisers have taken notice of the changes at Twitter, which has suffered a drop in advertising revenue of about 50% according to Musk\u2019s own admission. Musk was a source of anxiety for several executives at an April market conference. That conference saw NBCUniversal\u2019s Linda Yaccarino interviewing Musk about his vision for social media. Yaccarino was hired by Twitter as its CEO, even though Musk is the face of the service.<\/p>\n<p>X did not respond to questions emailed Friday night about the city of San Francisco\u2019s concerns over the sign at its headquarters. I\u2019ll update this article if I hear back.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Twitter&#8217;s headquarters is getting a new look. The company is rebranding itself as Twitter. &#8230;&#8230;<\/p>\n","protected":false},"author":226,"featured_media":42541,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6767],"tags":[10466,10465,8149,8725,10438,10207,10208,10467,899,10023],"class_list":["post-42540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-and-noise","tag-associated-press","tag-city-of-san-francisco","tag-elon-musk","tag-elon-musk-twitter","tag-elon-musk-x","tag-linda-yaccarino","tag-nbcuniversal","tag-san-francisco-x-sign","tag-twitter","tag-x"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>San Francisco Investigating Giant X Installed At Twitter HQ - Social Media Explorer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmediaexplorer.com\/content-sections\/news-and-noise\/san-francisco-investigating-giant-x-installed-at-twitter-hq\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"San Francisco Investigating Giant X Installed At Twitter HQ - Social Media Explorer\" \/>\n<meta property=\"og:description\" content=\"Twitter&#8217;s headquarters is getting a new look. 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