{"id":37762,"date":"2020-09-24T15:46:27","date_gmt":"2020-09-24T19:46:27","guid":{"rendered":"https:\/\/socialmediaexplorer.com\/?p=37762"},"modified":"2020-09-24T15:47:17","modified_gmt":"2020-09-24T19:47:17","slug":"how-creative-packaging-is-helping-cbd-brands-stand-out","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-marketing\/how-creative-packaging-is-helping-cbd-brands-stand-out\/","title":{"rendered":"How Creative Packaging is Helping CBD Brands Stand Out"},"content":{"rendered":"\n

Most\npeople believe that as long as a product is of high enough quality, the\npackaging doesn’t matter. Then again, a billion (give or take) unboxing YouTube\nvideos might change their minds. Great packaging has become a critical part of\nbuilding brand identity and promoting the product inside; the packaging of CBD\nproducts is no exception. Studies suggest that when consumers purchase products\nwith creative packaging, over 50% of them will return to the same company for\ntheir next purchase. Consumers are also likely to reuse well-designed\ncontainers and packaging. Clearly, brands have a need for well-designed,\nattractive packaging. <\/p>\n\n\n\n

<\/i><\/span>Packaging in CBD products <\/h2>\n\n\n\n

The CBD\nmarket has recently experienced remarkable growth as more and more consumers\nhave begun using oil-infused products for all kinds of personal uses, from\nbeauty and skin routines to health and wellness applications. Some brands have\ngone as far as creating CBD-infused toilet paper\u2026 Either way, many companies,\nboth old and new, are diving into the fray to try and carve out a share of the\nrapidly growing consumer base.<\/p>\n\n\n\n

Given the\nnewness of the industry, there is a relative lack of design norms, which means\npackaging designers have a chance to get creative with how they style the\nproduct\u2019s packaging. Creativity is doubly important, considering that most\nconsumers aren\u2019t CBD experts and don\u2019t have any existing brand loyalties. For\nmany shoppers, walking through a dispensary (or, in some cities, a grocer or\ndeli that carries CBD products) is their first encounter with CBD in a retail\nsetting. Beyond the style of the packaging, there is growing consumer interest\nin sustainable practices, which can be especially tricky, given the CBD and\nCannabis industry\u2019s stringent recycling regulations. All in all, packaging in\nCBD and Cannabis can be uniquely impactful for brands, and is an aspect of\nbranding that deserves attention.<\/p>\n\n\n\n

<\/i><\/span>Key Reasons for Creative Packaging for CBD brands: <\/h2>\n\n\n\n

In a world where every new product that we buy shows up on Instagram or YouTube in unboxing reels or posts, your brand’s packaging design also plays a significant role in attracting your target audience. Around 95% of startups fail every year because they overlook mundane but essential aspects of their businesses\u2014a cautionary stat for new companies that are tempted to underinvest in packaging. Depending on their clientele and target audience, the type of containers and packaging CBD brands use makes a big difference, especially given that many are, in essence, startups trying gain a foothold. Some of the reasons why creative packaging helps CBD brands are:<\/p>\n\n\n\n