{"id":36774,"date":"2020-03-27T05:46:00","date_gmt":"2020-03-27T09:46:00","guid":{"rendered":"https:\/\/socialmediaexplorer.com\/?p=36774"},"modified":"2020-03-27T06:22:56","modified_gmt":"2020-03-27T10:22:56","slug":"how-coronavirus-might-affect-your-social-media-pages-and-what-to-do-about-it","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/digital-marketing\/how-coronavirus-might-affect-your-social-media-pages-and-what-to-do-about-it\/","title":{"rendered":"How Coronavirus Might Affect Your Social Media Pages \u2013 and What to do About It"},"content":{"rendered":"\n<p>Your social media pages bridge the gap between\nyou and your customers and clients, so during a crisis such as Covid-19, it\u2019s\nimportant that you use this important communication medium. However, you may be\nwondering how to best manage your pages during a time of uncertainty, and\nensure you keep hold of followers and customers. Here are some ways that\ncoronavirus may affect your social media, and how you can handle these changes.<\/p>\n\n\n\n<p><strong>You may see an increase in traffic<\/strong><\/p>\n\n\n\n<p>A lockdown means that people are home more\noften, which means that whether they are supposed to be working from home or\nnot, they\u2019re likely to spend more time on social media. This can mean more\nreactions, messages and comments on your posts, both positive and negative, and\nyou can deal with this by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Using social media management\ntools to keep track of your different accounts<\/li><li>If you are having trouble\nkeeping up with messages, put on an auto-response so people know you\u2019ll get\nback to them soon <\/li><li>Get someone in your customer\nservice team to help you deal with comments and investigate any problems<\/li><\/ul>\n\n\n\n<p>It can be difficult to manage your social media\nwhen you have a flood of traffic, so make sure you are prepared.<\/p>\n\n\n\n<p><strong>You may find it difficult to strike the\nright tone<\/strong><\/p>\n\n\n\n<p>Nobody wants to follow a social media account\nthat\u2019s all doom and gloom, but similarly, you can\u2019t pretend that big things\naren\u2019t happening right now. It\u2019s important to strike the right tone in your posts,\nbeing as upbeat as possible in difficult circumstances. It\u2019s worth working with\nsocial media experts such as <a href=\"https:\/\/www.moveaheadmedia.co.th\/\">Move Ahead Media<\/a> to put together a strategy and create content\nthat\u2019s positive, without being insensitive. <\/p>\n\n\n\n<p><strong>You may notice more hoaxes and scams<\/strong><\/p>\n\n\n\n<p>Unfortunately, a crisis can bring out the worst\nin people, and there have already been some high-profile cases where fake news\nabout the virus has quickly circulated. If you are managing a social media\naccount, be very wary of retweeting or sharing anything about Covid-19 from\nsources you don\u2019t recognise. Not only could you potentially spread fake news\nthat could put people at risk, you could also make your organisation look\nunprofessional.<\/p>\n\n\n\n<p><strong>People will rely on your site for updates<\/strong><\/p>\n\n\n\n<p>From closures to delivery information, your\nsocial media pages will become a hub during coronavirus, so it\u2019s important to\nutilise them wisely. Post regular updates about what\u2019s going on and assure\npeople that you\u2019re working hard behind the scenes. For example, if there will\nbe delays, relay this information through your social media, so you don\u2019t get\nthe same question over and over.<\/p>\n\n\n\n<p>Social media management can be tough at the\nbest of times, so during a crisis, it can be hard to know what to post and how\nto respond. Follow the above tips and you can ensure you stay professional on\nyour social media pages and build a strong relationship with your followers. &nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your social media pages bridge the gap between you and your customers and clients, so&#8230;<\/p>\n","protected":false},"author":282,"featured_media":36775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3,7,4814,9],"tags":[1467],"class_list":["post-36774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-search-engine-marketing","category-search-engine-optimization-2","category-social-media-marketing","tag-digital-marketing-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Coronavirus Might Affect Your Social Media Pages \u2013 and What to do About It - 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