{"id":18751,"date":"2019-05-05T06:00:34","date_gmt":"2019-05-05T10:00:34","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=18751"},"modified":"2019-05-05T17:59:33","modified_gmt":"2019-05-05T21:59:33","slug":"good-digital-marketing-good-math","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-measurement\/good-digital-marketing-good-math\/","title":{"rendered":"Good Digital Marketing = Good Math"},"content":{"rendered":"

Ask good e-commerce or search marketing professionals how they build successful programs and you\u2019ll hear them discuss things like conversion rates. Conversion rates are the percentage of a total audience that takes an action. I’ll take that a step further toward clarity and say that “conversion rate” is reserved for a monetary transaction. For other activities you try to motivate and measure (filling out forms, social sharing, answering questions and etc.), I prefer to use the term “action rate.”\u00a0<\/span><\/p>\n

So, if you have 1,000 visitors to a web page and 200 of them fill out a form, then 20 of them actually purchase the product in question, you have a 20 percent action rate (200 of the 1,000 filled out the form \u2026 they took the action) and a two percent conversion rate (20 of the 1,000 actually \u201cconverted\u201d to a customer.)<\/p>\n

Search engine optimization and e-commerce experts like this motor vehicle lawyer<\/a> live in this math. They know how many visitors to a given site or page it takes to produce one action. They then know how many of those actions they need to produce one conversion. They focus their energies then on two areas:<\/p>\n