{"id":14017,"date":"2012-07-19T09:00:08","date_gmt":"2012-07-19T13:00:08","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=14017"},"modified":"2019-04-25T18:26:50","modified_gmt":"2019-04-25T22:26:50","slug":"integrating-social-media","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/","title":{"rendered":"Integrating Social, Digital and Traditional Marketing"},"content":{"rendered":"<p>Perhaps the most critical challenges for agencies and firms working with clients in the greater marketing sphere today is integrating all consumer touch points so the company&#8217;s communications are unified and help that person along the buying cycle. While the degree of success for most agencies varies, and some would argue not many have figured it out, allen+gerritsen in Boston is one that has in many ways. And one reason they have is Tamson McMahon.<\/p>\n<p>Tamson is a+g&#8217;s vice-president for digital strategy and will bring her considerable knowledge and experience to Explore Minneapolis on Aug. 16-17 at the DoubleTree Park Place. I caught up with her last week to chat about lots more than what she&#8217;ll be talking about at Explore, including that seemingly elusive answer of integration:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"http:\/\/www.youtube.com\/embed\/vybJBohWqFE\" width=\"420\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/center><\/p>\n<p>And apologies for the scratchiness in the audio. New setup. Took me an interview or two to figure it out.<\/p>\n<p>You won&#8217;t want to miss the business insights Tamsen has to give at Explore Minneapolis. She&#8217;ll be speaking there, along with an all-star lineup that includes SME Digital&#8217;s Nichole Kelly, <em>The Now Revolution<\/em> co-author Jay Baer, Edison Research&#8217;s Tom Webster, <em>Ad Contrarian<\/em> Bob Hoffman, H&amp;R Block&#8217;s Scott Gulbransen and more. Yes, I&#8217;ll also be speaking, as well as hosting. The event will also feature a number of excellent software providers and companies to help you navigate the waters of digital marketing. They&#8217;ll bring their knowledge to share as well as their products. This is a must-attend event, so register now!<\/p>\n<p>The two-day event, incredible content, breakfast, lunch and a cocktail reception is $450, but if you&#8217;re a member of a professional organization (IABC, PRSA, AMA or similar), ask if they have a discount code for you and save big! Learn more about the speakers, their topics and more at the Explore Minneapolis registration page!<\/p>\n<p>Or register here:<\/p>\n<p><center><\/p>\n<div style=\"width: 100%; text-align: left;\"><iframe loading=\"lazy\" src=\"http:\/\/www.eventbrite.com\/tickets-external?eid=3326021219&amp;ref=etckt\" width=\"100%\" height=\"274\" frameborder=\"0\" marginwidth=\"5\" marginheight=\"5\" scrolling=\"auto\"><\/iframe><\/p>\n<div style=\"font-family: Helvetica, Arial; font-size: 10px; padding: 5px 0 5px; margin: 2px; width: 100%; text-align: left;\"><a style=\"color: #ddd; text-decoration: none;\" href=\"http:\/\/www.eventbrite.com\/r\/etckt\" target=\"_blank\" rel=\"noopener noreferrer\">Online event registration<\/a><span style=\"color: #ddd;\"> for <\/span><a style=\"color: #ddd; text-decoration: none;\" href=\"http:\/\/exploreminneapolis.eventbrite.com?ref=etckt\" target=\"_blank\" rel=\"noopener noreferrer\">Explore Minneapolis<\/a><span style=\"color: #ddd;\"> powered by <\/span><a style=\"color: #ddd; text-decoration: none;\" href=\"http:\/\/www.eventbrite.com?ref=etckt\" target=\"_blank\" rel=\"noopener noreferrer\">Eventbrite<\/a><\/div>\n<\/div>\n<p><\/center>Explore is a five-city conference event series from Social Media Explorer and presented by Expion and <a title=\"Raven Internet Marketing Tools - Social Media Software\" href=\"http:\/\/www.raventools.com\/?utm_source=socialmediaexplorer&amp;utm_medium=logo&amp;utm_campaign=sme_sponsorship\" target=\"_blank\" rel=\"noopener noreferrer\">Raven Internet Marketing Tools<\/a>. Learn more and sign up for email updates for the city nearest you at GoToExplore.co.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jason Falls interviews Tamsen McMahon of allen+gerritsen about integrating social, digital and traditional marketing, applying the scientific method in social media marketing and influencer identification and outreach.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2650,2259,2257,2256,2258],"tags":[4341,3417,4391],"class_list":["post-14017","post","type-post","status-publish","format-standard","hentry","category-social-media-events","category-social-media-keynote-speaker","category-social-media-marketing-training","category-social-media-speaker","category-social-media-training-2","tag-explore-minneapolis","tag-integrating-social-media","tag-tamson-mcmahon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Integrating Social, Digital and Traditional Marketing - Social Media Explorer<\/title>\n<meta name=\"description\" content=\"Jason Falls interviews Tamsen McMahon of allen+gerritsen about integrating social, digital and traditional marketing, applying the scientific method in social media marketing and influencer identification and outreach.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integrating Social, Digital and Traditional Marketing - Social Media Explorer\" \/>\n<meta property=\"og:description\" content=\"Jason Falls interviews Tamsen McMahon of allen+gerritsen about integrating social, digital and traditional marketing, applying the scientific method in social media marketing and influencer identification and outreach.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Media Explorer\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/socialmediaexplorer\/\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/jasonfalls\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-19T13:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-25T22:26:50+00:00\" \/>\n<meta name=\"author\" content=\"Jason Falls\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/twitter.com\/jasonfalls\" \/>\n<meta name=\"twitter:site\" content=\"@smxplorer\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jason Falls\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/\"},\"author\":{\"name\":\"Jason Falls\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/ceb8c31b69c64f6fcbfbd6938be7266f\"},\"headline\":\"Integrating Social, Digital and Traditional Marketing\",\"datePublished\":\"2012-07-19T13:00:08+00:00\",\"dateModified\":\"2019-04-25T22:26:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/\"},\"wordCount\":359,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\"},\"keywords\":[\"explore minneapolis\",\"integrating social media\",\"tamson mcmahon\"],\"articleSection\":[\"Social Media Events\",\"Social Media Keynote Speaker\",\"Social Media Marketing Training\",\"Social Media Speaker\",\"Social Media Training\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/\",\"url\":\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/\",\"name\":\"Integrating Social, Digital and Traditional Marketing - Social Media Explorer\",\"isPartOf\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#website\"},\"datePublished\":\"2012-07-19T13:00:08+00:00\",\"dateModified\":\"2019-04-25T22:26:50+00:00\",\"description\":\"Jason Falls interviews Tamsen McMahon of allen+gerritsen about integrating social, digital and traditional marketing, applying the scientific method in social media marketing and influencer identification and outreach.\",\"breadcrumb\":{\"@id\":\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sx6ast5b42.wpdns.site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integrating Social, Digital and Traditional Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#website\",\"url\":\"https:\/\/sx6ast5b42.wpdns.site\/\",\"name\":\"Social Media Explorer\",\"description\":\"Exploring the World of Social Media from the Inside Out\",\"publisher\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sx6ast5b42.wpdns.site\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#organization\",\"name\":\"Social Media Explorer\",\"url\":\"https:\/\/sx6ast5b42.wpdns.site\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg\",\"contentUrl\":\"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg\",\"width\":344,\"height\":121,\"caption\":\"Social Media Explorer\"},\"image\":{\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/socialmediaexplorer\/\",\"https:\/\/x.com\/smxplorer\",\"https:\/\/www.linkedin.com\/company\/social-media-explorer\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/ceb8c31b69c64f6fcbfbd6938be7266f\",\"name\":\"Jason Falls\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f8b92b4ef1ad0631f8899bcc888c5786?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f8b92b4ef1ad0631f8899bcc888c5786?s=96&d=mm&r=g\",\"caption\":\"Jason Falls\"},\"description\":\"Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.\",\"sameAs\":[\"http:\/\/www.jasonfalls.com\",\"http:\/\/facebook.com\/jasonfalls\",\"http:\/\/linkedin.com\/in\/jasonfalls\",\"https:\/\/x.com\/http:\/\/twitter.com\/jasonfalls\"],\"url\":\"https:\/\/socialmediaexplorer.com\/author\/jason-falls\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Integrating Social, Digital and Traditional Marketing - Social Media Explorer","description":"Jason Falls interviews Tamsen McMahon of allen+gerritsen about integrating social, digital and traditional marketing, applying the scientific method in social media marketing and influencer identification and outreach.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/","og_locale":"en_US","og_type":"article","og_title":"Integrating Social, Digital and Traditional Marketing - Social Media Explorer","og_description":"Jason Falls interviews Tamsen McMahon of allen+gerritsen about integrating social, digital and traditional marketing, applying the scientific method in social media marketing and influencer identification and outreach.","og_url":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/","og_site_name":"Social Media Explorer","article_publisher":"https:\/\/www.facebook.com\/socialmediaexplorer\/","article_author":"http:\/\/facebook.com\/jasonfalls","article_published_time":"2012-07-19T13:00:08+00:00","article_modified_time":"2019-04-25T22:26:50+00:00","author":"Jason Falls","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/twitter.com\/jasonfalls","twitter_site":"@smxplorer","twitter_misc":{"Written by":"Jason Falls","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/#article","isPartOf":{"@id":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/"},"author":{"name":"Jason Falls","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/ceb8c31b69c64f6fcbfbd6938be7266f"},"headline":"Integrating Social, Digital and Traditional Marketing","datePublished":"2012-07-19T13:00:08+00:00","dateModified":"2019-04-25T22:26:50+00:00","mainEntityOfPage":{"@id":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/"},"wordCount":359,"commentCount":2,"publisher":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization"},"keywords":["explore minneapolis","integrating social media","tamson mcmahon"],"articleSection":["Social Media Events","Social Media Keynote Speaker","Social Media Marketing Training","Social Media Speaker","Social Media Training"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/","url":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/","name":"Integrating Social, Digital and Traditional Marketing - Social Media Explorer","isPartOf":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#website"},"datePublished":"2012-07-19T13:00:08+00:00","dateModified":"2019-04-25T22:26:50+00:00","description":"Jason Falls interviews Tamsen McMahon of allen+gerritsen about integrating social, digital and traditional marketing, applying the scientific method in social media marketing and influencer identification and outreach.","breadcrumb":{"@id":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/socialmediaexplorer.com\/social-media-events\/integrating-social-media\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/sx6ast5b42.wpdns.site\/"},{"@type":"ListItem","position":2,"name":"Integrating Social, Digital and Traditional Marketing"}]},{"@type":"WebSite","@id":"https:\/\/sx6ast5b42.wpdns.site\/#website","url":"https:\/\/sx6ast5b42.wpdns.site\/","name":"Social Media Explorer","description":"Exploring the World of Social Media from the Inside Out","publisher":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/sx6ast5b42.wpdns.site\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/sx6ast5b42.wpdns.site\/#organization","name":"Social Media Explorer","url":"https:\/\/sx6ast5b42.wpdns.site\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/","url":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg","contentUrl":"https:\/\/socialmediaexplorer.com\/wp-content\/uploads\/2024\/10\/cropped-main-qimg-cd49c1c11b34bad95f20b20b0941f33b-lq.jpg","width":344,"height":121,"caption":"Social Media Explorer"},"image":{"@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/socialmediaexplorer\/","https:\/\/x.com\/smxplorer","https:\/\/www.linkedin.com\/company\/social-media-explorer"]},{"@type":"Person","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/ceb8c31b69c64f6fcbfbd6938be7266f","name":"Jason Falls","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/sx6ast5b42.wpdns.site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f8b92b4ef1ad0631f8899bcc888c5786?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8b92b4ef1ad0631f8899bcc888c5786?s=96&d=mm&r=g","caption":"Jason Falls"},"description":"Jason Falls is the founder of Social Media Explorer and one of the most notable and outspoken voices in the social media marketing industry. He is a noted marketing keynote speaker, author of two books and unapologetic bourbon aficionado. He can also be found at JasonFalls.com.","sameAs":["http:\/\/www.jasonfalls.com","http:\/\/facebook.com\/jasonfalls","http:\/\/linkedin.com\/in\/jasonfalls","https:\/\/x.com\/http:\/\/twitter.com\/jasonfalls"],"url":"https:\/\/socialmediaexplorer.com\/author\/jason-falls\/"}]}},"_links":{"self":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts\/14017"}],"collection":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/comments?post=14017"}],"version-history":[{"count":0,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/posts\/14017\/revisions"}],"wp:attachment":[{"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/media?parent=14017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/categories?post=14017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/socialmediaexplorer.com\/wp-json\/wp\/v2\/tags?post=14017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}