{"id":10932,"date":"2012-01-17T09:00:43","date_gmt":"2012-01-17T14:00:43","guid":{"rendered":"http:\/\/socialmediaexp.wpengine.com\/?p=10932"},"modified":"2012-01-17T12:23:10","modified_gmt":"2012-01-17T17:23:10","slug":"should-your-packaging-explain-your-product","status":"publish","type":"post","link":"https:\/\/socialmediaexplorer.com\/social-media-tv-show\/should-your-packaging-explain-your-product\/","title":{"rendered":"Should Your Packaging Explain Your Product?"},"content":{"rendered":"<p>Product packaging is certainly not a frequent topic we cover here on Social Media Explorer, but I received a gift recently that, frankly, I couldn&#8217;t figure out, even after I opened it. Oddly, after I went to their website, I was able to ascertain what the product was, but only through context clues and assumptions. I still can&#8217;t figure out what this product actually is or does in some sort of official way from the brand.<\/p>\n<p>The item, which came in a box that simply said, &#8220;Power Balance Performance Technology,&#8221; (I would tell you what the product was but again, I don&#8217;t know) appears to be some sort of necklace. I assume, because of the indication that professional athletes use it, that it&#8217;s one of those golf bracelet type magnetic alignment thingamabobs that&#8217;s supposed to make you Lebron James overnight or something. But I can&#8217;t confirm that.<\/p>\n<p>Even <a href=\"http:\/\/powerbalance.com\" target=\"_blank\" title=\"Power Balance\">the company&#8217;s website<\/a> is written in such a vague way that all I can identify this item as is a, &#8220;silicone pendant.&#8221; Nothing on the site explains what the silicone pendant does. The closest it comes is by saying, &#8220;\u2026 these pendants were designed with performance in mind. Complete with two Power Balance holograms, you get the same functionality as all Power Balance products.&#8221; No where did I find what those same functions were.<\/p>\n<p>Here&#8217;s the video so you can see the package for yourself:<\/p>\n<p><center><iframe loading=\"lazy\" src=\"http:\/\/player.vimeo.com\/video\/35062975?title=0&amp;byline=0&amp;portrait=0\" width=\"500\" height=\"375\" frameborder=\"0\" webkitAllowFullScreen mozallowfullscreen allowFullScreen><\/iframe> <\/center><\/p>\n<p>So what do you think? Are only &#8220;it-getters&#8221; going to buy this? Does it need a product description somewhere? It was given to me as a gift. Why would I use it if I have no clue what it does or does not do. I&#8217;m confused, but am I missing something? Would you agree the packaging is flawed? The website? Interested in your thoughts.<\/p>\n<h2>Have You Registered For Explore Dallas-Fort Worth?<\/h2>\n<p>Don&#8217;t miss a day of intensive learning with some of the leading thinkers and practitioners in the digital marketing and social media marketing space. Copyblogger&#8217;s Brian Clark, Edison Research&#8217;s Tom Webster, Edelman Digital&#8217;s Zena Weist and more headline one of the leading digital and social media marketing events of 2012, February 17 in Dallas, Texas! <strong>DON&#8217;T WAIT TO REGISTER!<\/strong> The first 100 to do so get an incredible discount! <a title=\"Register for Explore Dallas-Fort Worth\" href=\"http:\/\/www.eventbrite.com\/event\/2647026327\/SMEPosts\" target=\"_blank\">Reserve your seat today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A gift turns out to be an example of (perhaps) poor product packaging design as Jason Falls has no clue what the product is.<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2260,8],"tags":[3729,3727,3728,3730,3726],"class_list":["post-10932","post","type-post","status-publish","format-standard","hentry","category-advertising","category-social-media-tv-show","tag-marketing-and-packaging","tag-packaging-design","tag-power-balance","tag-product-descriptions","tag-product-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should Your Packaging Explain Your Product?<\/title>\n<meta name=\"description\" content=\"A gift turns out to be an example of (perhaps) poor product packaging design as Jason Falls has no clue what the product is.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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